June 25th, 2012 | author: | category: Content Marketing.

If you find your content is copied, do not get bugged up so much… there are easy ways to take care of the situation.

  1. Send a mail:Using the contact details available in the copied Website, send a mail and asking them to remove the material.
  2. Use Whois service: If you do not find the contact details in the Website. You can find the contact details of the website owner by http//www.whois.sc/ and can send mail to the domain owner and ask for content remove.
  3. Inform the hosting Company: You can also contact the hosting company and file for customer’s abuse.
  4. Send Cease and Desist letter:Send a formal ‘Cease and Desist’ letter notifying the offending party that they must remove the stolen content from their site.
  5. Read more »

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June 25th, 2012 | author: | category: B2B marketing.

Great products must have social media marketing, a part of their overall marketing strategy to increase the product awareness and provide a platform for learning experience for potential consumers.

Let us assume, You have a great product! Try to reflect upon the below queries..

  • What is % of your potential consumers heard about your product
  • How often they hear about your product
  • How often your product content is promoted, What is the customer engagement %, What % the consumers about learned about product before knock on your door
  • Have you shared your success story with your potential customers…
  • There are many products out there similar to you
  • What you have done for “stand out strategy”…
  • Have you measured the % of increase of people hearing about your product…
  • Have you heard real time feedback from your exiting customers…
  • How much Social Word of Mouth (SWOM) important to your overall marketing?…. etc

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June 25th, 2012 | author: | category: Linkedin Marketing.

What is LinkedIn

  • LinkedIn, the largest group of professional crowd
  • LinkedIn, a high number of business decision makers
  • LinkedIn is the only social group with the majority of CXO community LinkedIn is the only platform where you can find Fortune 500 CEO’s, CFO’s, CIO’s and Head Marketing, Small & Medium Business Entrepreneurs, and Investors – all under one umbrella
  • Most Decision Makers who are on LinkedIn are NOT on Facebook or Twitter (Surprise!!!)
  • Leadership teams use LinkedIn differently – they like to demonstrate their expertise, promote their business, win new business, and create brand awareness.
  • According to Great Business Value Social Platform Survey, LinkedIn came in at second place for the most influential business platform
  • Business professionals use LinkedIn more than corporate employees
    Most employees in Fortune 500 companies are on LinkedIn

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June 25th, 2012 | author: | category: Content Marketing.

I always mention to my clients, content is THE KEY factor for social influence & long term marketing success. Social Media is not only to do with Facebook or Twitter or MySpace. Your content is an important catalyst of your business.

“80% of buyers find you, before you find them”. Content stays up there for ever and you may see reader coming to you after a year of content is published. Content is the custodian of your online marketing.

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June 25th, 2012 | author: | category: Content Marketing.

I am trying pick up subjects that needs more clarity or mostly not understood in depth in the social media industry..

The power of twitter: When I speak to many social media marketers, Twitter is not in the top list of B2B or B2C marketing strategy. Twitter is known for “4 tweets a day or tweet everyday”. I see the need for clarity on How Twitter can help in driving businesses and generate leads, How twitter can create reach and social influence Here goes this is my next topic

Stay tuned!

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