June 25th, 2012 | author: | category: Social Media Analytics.

Measuring the Potential (Non Financial Impacts KPI’s)

This is one of the always thought difficult subject in social media marketing. Here you would find different ways of measuring social media campaign and converting them into ROI. I will cover here on the key KPI’s where we need to do an effective job of measuring the value of their social media campaigns impacts.

Social Metrics

Social Metrics are very important and something straight forward that you can get in numbers from the respective Social Media. There are millions of metrics that you can track of, now you need choose few metrics that you most influence to your business means lead the user to land in the website. End of the day, you are not talking to someone for social matter but because you want him to land in the web site and become your customer one day.

Read more »

Share and Enjoy

June 25th, 2012 | author: | category: B2B marketing.

There is a great post in HubSpot that talks about science of Webinar

http://www.hubspot.com/the-science-of-webinars

Generally, There are two important focus areas of Webinar, Content & Promotions.

1) Content: The content of the Webinar and the way you conduct the Webinar affect prospect’s experience and will impact the quality of the leads you generate from the webinar. As webinar is more oriented to eductional, the content is the Key. Invest time on content and target a narrowed group of audience.

Read more »

Share and Enjoy

June 25th, 2012 | author: | category: general.

What is the first step of any Social Media Project?

Set up your Facebook page by having a few mts conversation with you or send you a questionarre to fill up and start collecting the Fans? A big NO..

The first step in Social Marketing is to get a deep understand your business and the marketing needs. Are you looking for personal branding or You are a product company wants to promote your products and in this case what problem are you solving? or You are a e-commerce business looking forward to promote your sales in the web, or you are a service provider for the B2B business and would like to get some exposure and branding for your services online…. the list goes on.

Read more »

Share and Enjoy

June 25th, 2012 | author: | category: Content Marketing.

I read a great post by Phil Mershon writing for Social Media Examiner that shows blogging is absolutely a business necessity factor. There are very good statistics about blogs in this Blogging Stats Article.

Top 4 stats in the list:

  1. As expected, consumers receive their information primarily through friends, whether in real life or on social media.
  2. Of all social media platforms, consumers trust information they receive through blogs more than Facebook or Twitter.
  3. 40% of all blogs are business-oriented, that means there are around 72 million business blogs.
  4. Most businesses blog posts at least two to three times per week.

Read more »

Share and Enjoy

June 25th, 2012 | author: | category: Content Marketing.

I often see business owners speak about copying/plagiarizing their website content, their ideas / blogs published & even their branding messages.

Everyone reads and researches in the online space but when you voice out, you need to create your own content from what you think internally and from your perspective.

Plagiarism can be avoided in many ways and you can be assured of your voice, your idea and your hard work.

Read more »

Share and Enjoy