Measuring the Potential (Non Financial Impacts KPI’s)
This is one of the always thought difficult subject in social media marketing. Here you would find different ways of measuring social media campaign and converting them into ROI. I will cover here on the key KPI’s where we need to do an effective job of measuring the value of their social media campaigns impacts.
Social Metrics are very important and something straight forward that you can get in numbers from the respective Social Media. There are millions of metrics that you can track of, now you need choose few metrics that you most influence to your business means lead the user to land in the website. End of the day, you are not talking to someone for social matter but because you want him to land in the web site and become your customer one day.