September 21st, 2012 | author: | category: Social Media Marketing.

Do you know that it takes around 35 hrs to 40 hrs to manage one social media channel?
And if you are thinking for continous engagement and good spike in KPI’s then probably around 45 to 50hrs to effectively manage just one channel. Surprised!!!!

Yes, Social media takes a lot of time than you imagine. I always get to see people wondering about “8 tweets & few interactions” why so long time.

Do you realize that when you get a option of saying or writing something, you tend to take longer time to write, why so?????? Writing absolutely ensures that you say something that you really meant and you have a logical thinking done and you are able to justify.

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July 27th, 2012 | author: | category: general.

When it comes to a business, one thing that is really important is, knowing your customers well. But is that enough? Well, with marketers being hands-on with various marketing tactics to upgrade their businesses, it becomes mandatory for you to be proactive, as well. Let’s see how Pinterest marketing can help you.

What is PINTEREST & Why Do You Need It?

These days, multimedia and multiple social networks are providing plethora of choices to entrepreneurs and the freedom to market their business successfully, be it email marketing, any facebook campaign or any other paid online campaign. Pinterest is a flourishing visual oriented social network that allows marketers to promote their product with a creative approach. Pinterest Marketing can also assist you in upgrading your marketing strategies.

How To Start With Pinterest?

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July 26th, 2012 | author: | category: facebook Marketing.

Gone are the days, when Facebook was just a social networking website. These days, it sells like a hotcake and people are enthusiastically taking advantage of this effective communication platform. So, being an entrepreneur if you are ignoring this social media platform, you are definitely missing a big piece of cake.

What Facebook Ads Have To Offer Businesses?

From expanding your customer base to improving your visibility and ultimately shaping your bottom line, Facebook ads have a lot to offer. With this, you not only get a good opportunity to effectively communicate with your clients and prospects, but also the flexibility of promoting your products and services. But before you put your first step-on in this major task, there are a few things that you should always consider. Let’s have a look at these.

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July 26th, 2012 | author: | category: general.

As a CEO, You always wonder about which inbound marketing would work best for your business!! With the limited time & budget, You want some marketing to start rolling and add value to your top line.

The most common dilemma comes between are Social Media and SEO. They both have their own benefits and priorities. If you understand the differences and value additions, you would able to choose the right marketing approach for your marketing campaign. SEO and Social Media compliments each other and goes well along the way. Ideally, both marketing techniques are needed for successful online marketing

If you have budget constraints, It is better to do one marketing well and start the other during the maturity phase of the first marketing.
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June 25th, 2012 | author: | category: B2B marketing.


This topic is important to discuss today as many of you are in B2B business and wondering and innovating marketing strategies every day and every moment.

How long is the sales cycles for B2B? A long process and involves multiple cycles and mostly multiple stakeholders & influencers for a single sale.

I often hear “Building relationship” and what I mostly unheard is “Nurture Relationship”.

CXO’s need to focus more on Nurturing relationship and convert them to direct sale or a referral point, remember everyone you are in connect is a catalyst for your products/services.

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